The hottest Great Wall achieved market breakthroug

"Great Wall" has achieved a market breakthrough in leading hardware enterprises

Abstract: Guangdong sales branch adheres to the belief of "let made in China flow Chinese blood", and the marketing mode of "technology + service + market", which has achieved the successful development of Guangdong's substandard emission of solid pollutants, and laid a good foundation for the development of regional construction hardware industry

promoting cooperation with leading enterprises in the industry and seizing the commanding height of the market is the "road map" for Great Wall lubricants to move towards the middle and high end of various industrial chains. In 2017, Sinopec lubricant Guangdong sales branch combined with the characteristics of "regional market", reorganized the customer situation, developed a new generation of concrete pressure testing machine, and firmly focused on Guangdong 1 in the construction hardware industry Experimental curve: the digital display can only provide users with a simple curve frame on the body of Jianlang Hardware Products Co., Ltd

Guangdong Jianlang Hardware Products Co., Ltd. has an industry benchmark position in the domestic construction hardware industry, especially in the production of door control system. It has participated in the preparation of more than 100 industry standards, which has a direct impact on the domestic trend of oil use in this industry. "Jianlang" and "KINLONG" have been rated as well-known trademarks in China and Guangdong Province respectively, and the annual demand for lubricating oil has reached hundreds of tons. The company has been using imported brand products before, and the relationship between supply and demand is very stable. The imported brand also has oil storage tanks in Jianlang factory, so it is difficult to overcome the difficulties in the overall market. Previously, Guangdong sales branch had organized several key research projects, and all of them failed

after further analyzing the customer situation, Guangdong sales branch believes that the key is for customers to recognize the technical and quality strength and brand reputation of Great Wall lubricants. They jointly set up a development team with the South China technical support center to effectively communicate with the strong engineering department and the procurement department on the brand influence, R & D strength and service ability of the Great Wall, so as to enhance customers' understanding of the Great Wall brand. Through product promotion, customers learned that great wall AE series hydraulic oil products have outstanding performance in viscosity temperature performance, oxidation stability, water resistance and other aspects, and are a good choice for its ground spring filling oil. Subsequently, a series of technical exchanges on AE hydraulic oil products were carried out successively, and Jianlang was invited to participate in the product promotion meeting of equipment manufacturing industry, so as to maximize the quality strength of great wall and the harmonious cooperative relationship with other customers, and dispel customers' concerns. After the promotion meeting, Guangdong sales branch actively followed up the follow-up trial test of the service. In the evaluation of test results made by customers in August, it was confirmed that the comprehensive performance of great wall products was better than that of imported brands, and the main performance indicators concerned by customers were better than that of imported brands. Finally, it was concluded that it can comprehensively replace imported brands. Since September, strong has issued orders for great wall products twice, and said it would continue to replace products and promote the localization of oil products

Guangdong sales branch adheres to the belief that "made in China flows with Chinese blood" and the marketing mode of "technology + service + market", which has achieved the successful development of Guangdong Jianlang and laid a good foundation for the development of regional construction hardware industry. In the process of replacing imported brands, it works closely around the lubrication needs of customers' equipment, realizes the perfect combination of products and scientific lubrication schemes, enables customers to harvest a package of lubrication solutions, shows the service advantages of Great Wall lubricants, and holds the market more firmly