A brief analysis of two major obstacles to the dev

2022-09-19
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Brief analysis of the development of personalized printing in China there are two major obstacles

personalized printing is called printondemand in foreign countries by advanced digital cutting equipment, fully automatic manufacturing technology, industrial robots, etc., that is, the printed image and text can be constantly changed according to the preset content and format, and each print can be designed and printed for a specific object. Personalized printing is easily associated with variable printing or short edition printing. Variable printing is a common feature of printing, but traditional printing changes between batches, while personalized printing changes within batches. As for the short version, what stands out is the size of the batch, which does not reflect the connotation of personalization. Printing should include pre press, printing and post press. Personalized printing is not only personalized design, but also a combination of design, printing and post press. Personalized printing is widely used. The marketing forms of personalized printing mainly include supplier driven and customer driven. How about the technology necessary for the development of personalized printing? In recent years, digital printing machines that support personalized printing have become more mature, faster, higher quality, and thank you for being more reliable, and the printing cost per page has also fallen rapidly; New technology and workflow make the production process more perfect and can realize automation. The rapid growth of international interconnection highlights the advantages of personalization, and also provides support for the data processing process required by personalized printing. All these provide the basis for the rapid development of personalized printing

however, personalized printing faces many challenges in the implementation process. First, there are not only pure technical problems, but also market and management problems, including the need for standards, data processing and security, printing accuracy, binding and post-processing requirements, market acceptance and demand. Second: from the current development situation, it has not yet become a truly mature industry. More insiders and printing enterprises should invest in the key issues to add impetus to personalized printing and turn the potential market into a real industry. Among them, pendulum zigzag impact testing machine is the most widely used and the simplest method. At the same time, it also opens up new profit points for personalized printing. According to the survey conducted by IBM, 71% of customers plan to adopt personalized printing in the next two to three years, of which 43% will adopt color personalized printing technology

at present, the growth of personalized printing in the field of foreign on-demand printing is very small, on the one hand, because manufacturers have begun to consciously develop target markets for their target customers; on the other hand, the end users of printed matter are increasingly emphasizing their personalization, and their requirements for print quality are increasing, thus promoting the promotion and application of personalized printing

in China, there are two main obstacles to the development of personalized printing: first, the personalized printing market has not yet formed, and the scale and demand are too small to attract enough attention; Second, the cost of engaging in personalized printing is too high. At the same time, taking into account the affordability of the enterprise, choose the equipment suitable for the actual situation of the enterprise; On the other hand, due to the influence of traditional printing concepts, most people have formed a deep-rooted idea: printing can only do large quantities of business

although the personalized printing market is so at present, one thing is certain. The development of printed matter to personalization is a trend of attention and cleanliness, which represents the future direction of printing, and its potential market will become a new development space for printing enterprises. With the application of GEF biochemical printing, more enterprises will realize their dreams and print exquisite annual reports, tenders, sample books, manuals and samples, so that enterprises can establish a good image and win in the competition

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