Best China won the global subsidiary of the Year A

2022-08-14
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As the world's largest professional manufacturer of portable measuring instruments, testo China won the world's annual best subsidiary award. After entering China in 1996, it has achieved considerable development and brought infinite vitality to the Chinese economy. Detu has always been ahead of its competitors in the Chinese market and guided the market trend with its high-end quality, excellent service and excellence corporate culture

looking back on 2008, it was an extremely extraordinary year for Detto China. After years of hard work in the Chinese market, detu has finally received harvest and recognition. Mr. michaelwolf, the executive director of Detto China, took over a trophy with the most points from the German headquarters and re listed the mark quantity of A.B.C mound - "Detto global subsidiary of the year award". As an international company, detu group has businesses all over the world, with subsidiaries and offices in 27 countries and regions in the world, and nearly 1500 employees worldwide. In order to promote the mutual competition and common development among subsidiaries and encourage subsidiaries with excellent performance, detu headquarters established the award of "detu global annual best subsidiary" in 1994. The selection of this award needs to examine the comprehensive factors such as annual sales, company size, management level and so on. From 1994 to 2006, this award has been won by detu subsidiaries in Europe and America. In the competition for the best subsidiary of the year, detu China stood out among the 27 subsidiaries and won the championship with excellent annual sales growth rate and employee growth rate

in an interview with michaelwolf, general manager of detu China, he said frankly: I am not surprised to win this award. I have been a regional manager in the Asia Pacific headquarters for many years and have a good understanding of other subsidiaries. There is no doubt that detu China has made great achievements in the past few years. His confidence is beyond expression. In the interview, Hu Migao, general manager of detu China, Ren Jian, sales director, and the speed regulation range of 1~500mm/min were enough. Axelstimutter, marketing manager, and Zhou Sen revealed the secret behind this honor to us

first of all, the brand effect brought by a lot of market work. Marketing work is at the front of sales work. When detu Shanghai was just established in 2002, its brand influence in China was minimal. After several years of intensive market work, detu brand has been widely recognized in the industry. The large amount of human, material and financial resources we have invested are quite rare in the industry

the second point is a clear division of target markets. In the face of the booming Chinese market, many foreign-funded companies, including the original detu China, hope to spread everywhere. However, the broad but not refined market strategy can not achieve the expected market goals. In 2005, detu quickly turned around, divided the target market, targeted, and established three major departments: flue gas, environment, and food. Amid doubts, challenges and many other uncertain factors, detu China began to move towards the right path

the third point is new products and new channels. The word "innovation" is familiar to every employee in China, whose performance has no change compared with that of poly (4 fluoroethylene). Testoag devotes 14% of its annual sales to the research and development of new products. This makes our new products and new technologies emerge in endlessly. It is precisely in this way that we can keep pace with the market rhythm and remain invincible. The "Pocket Series" measuring instruments in 2007 and the testo880 infrared thermal imager and testo556/560 refrigeration energy-saving monitor launched in the Chinese market in 2008 are good evidence. In addition to product innovation, detu China has been trying new sellers. It has great configuration flexibility and sales channels. The store sales method of "Pocket Series" is the most successful case

in addition to the above three points, human factors are also very important. Without an excellent sales team, all this is impossible. Our entire sales team takes the target market as the sales principle, and has professional product knowledge and sales skills. Because measuring instruments can be used in many fields, it requires that the salesperson of detu must be very professional and truly become a consultant of customers. Therefore, we will gradually expand our sales force based on our target customers

another very important point is the integration of two management modes and management styles between China and Germany. The company's senior leaders from Germany have given Detto China rigorous and orderly internal management, and in terms of external sales, Detto reflects the flexibility and mobility of the local community. They can quickly capture information and take action in time. This "rigorous inside, flexible outside" style has created a successful team. The integration of China and Germany is also reflected in market work, such as a large number of online advertisements, newspaper and magazine advertisements, large-scale direct mail, etc. the investment made by detu China in market work is unimaginable for most local companies

looking forward to 2009, energy conservation and environmental protection are two major themes, which are also the biggest development opportunities for detu. As the leader of advanced measurement technology, detu instrument will have a broader space to display. Detu instruments is committed to the future! Relying on the accumulation of foreign successful experience, the pursuit of excellence and continuous innovation technology, and the thoughtful market development strategy, detu instruments will continue to create brilliance in the future

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